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Insights

Thinking you can use

Practical writing on running and growing a business, from someone who has done it at scale. No theory for theory's sake; everything here ends in something you can do.

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Why "Consulting Partner"? Because the name is the promise

Consultants visit. Partners sit on your side of the table. The name, the reason this business exists, and why enterprise lessons cost less than you'd think.

October 2025
August 2026
Every website I read now sounds the same

Forty company sites in an afternoon and I could not tell them apart. Most were drafted with help, and the help produces the average.

July 2026
I asked a friend to critique my website. She found the thing I couldn't see

A lesson in unconscious bias, learned the useful way: in public, on my own shop window.

July 2026
The AI context gap: why ChatGPT keeps giving you someone else's answers

Generic AI gives generic output. The gap between impressive-sounding and useful is context.

Straight talking
July 2026
Your competitors are using AI. Here's how to respond without becoming slop

The right response is not louder AI. It is quieter AI and louder humanity.

Learned somewhere expensive
June 2026
Cumulative friction: the risk that never makes headlines

The most expensive problems are not dramatic failures. They are small taxes, compounding quietly.

Learned somewhere expensive
May 2026
The acquisition question nobody asks early enough

Most integrations stall because nobody decided how integrated the acquisition should actually be.

Learned somewhere expensive
April 2026
Evidence before opinion: diagnosing a business in twelve weeks

A repeatable method for understanding what is really happening, and getting the organisation to agree.

March 2026
The maths of a fractional executive versus a full-time hire

What senior leadership actually costs, and when a fraction beats the whole.

Straight talking
February 2026
Busy growth and profitable growth are not the same thing

Revenue up, profit flat, team exhausted. The diagnosis is customer-level economics nobody has run.

January 2026
Five signs the founder has become the bottleneck

The patterns that show up in almost every owner-managed business at a certain size.

Straight talking
December 2025
Pricing with a spine: why the cheapest quote wins the worst work

Competing on price is a strategy for exhaustion. How to charge what the work is actually worth.

Learned somewhere expensive
November 2025
What to steal from big companies (and what to leave behind)

Enterprise discipline is a toolkit, not a religion. Take the tools, skip the bureaucracy.

November 2025
The ears to mouth ratio: the best consultants listen twice as much as they speak

Two ears, one mouth, and an industry that gets the proportion backwards. Listening is evidence collection.

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